Keeping Up With Hazel E

Hazel E on a palm-lined road at sunset for Keeping Up With Hazel E
The collection drops in
--Days
--Hrs
--Min
--Sec

The collection is live.

Shop the teesWatch the trailer
Official trailer — Season 1

Life of a mother. Life of a baddie. Life of a boss.

Two minutes inside the season everybody is about to be talking about.

The merch

Five tees. One bag.

Limited run, printed for the premiere — $45 a tee. Plus the Sienna shoulder bag in Jafaar, ready to ship now.

Pretty Real & Paid Tee

Pretty Real & Paid Tee

Rhinestone-look front, brush-script back. Oversized fit.

$45

Coming 9.8
Hollywood Premiere Tee

Hollywood Premiere Tee

Chrome lettering up front, skyline print on the back.

$45

Coming 9.8
Unapologetic Tee

Unapologetic Tee

Confident. Beautiful. Unapologetic. Boss. Legend.

$45

Coming 9.8
Magazine Edit Tee

Magazine Edit Tee

Sleeveless cut with a full-front cover shot.

$45

Coming 9.8
Hot Summer Sleeves Tee

Hot Summer Sleeves Tee

Sleeveless cut with a full back print.

$45

Coming 9.8
Sienna Shoulder Bag in Jafaar

Sienna Shoulder Bag in Jafaar

Python-print shoulder bag with gold T&C hardware. Ships now.

$90.00

Add to cart
Straight from the source

Hazel, unfiltered

The looks, the takes, the receipts — posted by Hazel herself.

Follow @hazelebaby
Early access

Be first when it drops

Sign up and we'll email you the moment the Keeping Up With Hazel E collection goes live.

Preview imagery. Final sizing, pricing and availability confirmed on drop day.